As co-founder and co-CEO of Paradysz Matera & Co., with Chris Paradysz, Angelo Matera helped lead the agency’s marketing services for America Online. PMC began working with AOL in 1993, when it had 250,000 members, providing outsourced target marketing planning, media buying, and analytics, and played a pivotal role in AOL’s legendary mass direct marketing campaign, which grew membership to 25 million.

You can read and hear the story of AOL’s innovative marketing strategy in this interview with its creator, Jan Brandt:

SHE GAVE THE WORLD A BILLION AOL CDS – AN INTERVIEW WITH MARKETING LEGEND JAN BRANDT