Angelo Matera has 35 years experience as an executive and consultant to media companies such as Time Inc, Forbes, America Online, and many others. He is co-founder of the media agency Paradysz Matera & Co., where he consulted for many of the nation’s leading magazines, catalogs and non-profits. His expertise ranges from direct response advertising (digital and postal), new media production and marketing analytics to editorial development and launch planning and management. His recent focus has been on helping content companies and non-profits integrate traditional and new media to expand audiences and grow revenue.
During his career, Matera has worked closely with some of the magazine industry’s most renowned editors. They include Jane Amsterdam, founding editor of the award-winning business magazine, Manhattan Inc., Clay Felker, founder of New York Magazine, editor of Esquire, pioneer of the “New Journalism,” and the originator of the city magazine concept, as well as T. George Harris, founding editor of Psychology Today, the “lifestyle magazine of the ’70s,” and American Health magazine. Harris provided the editorial vision for Beliefnet.com, which became the leading religious web portal in the world.
For the past 19 years, Matera has had a special focus on the media and marketing needs of digital startups, mission-driven companies and non-profit organizations. (Please review the case studies on this website to learn more.)
From 1990 to 1998, Matera co-founded and was Co-CEO of Paradysz Matera & Co., which grew to become a leading innovator in direct marketing services. PMC began working with America Online in 1993, when it had 250,000 members, providing outsourced direct marketing planning services, and helped it to grow to more than 25 million members. In 1996, Paradysz Matera & Co. was named to Inc. Magazine’s “Top 500 Fastest Growing Private Companies.” During Matera’s tenure, PMC helped to launch magazines and newsletters such as Fast Company, Hippocrates (now Health) Magazine, The Weekly Standard, Worth Magazine, Cooking Light, Content Magazine, Spirituality & Health, Teen People, Vibe Magazine, Entertainment Weekly, The Mayo Clinic Women’s Health Letter, InStyle, and more.
Other PM clients included: Forbes, Business Week, Smithsonian Magazine, Ziff-Davis, American Heritage, US News & World Report, Rolling Stone, Men’s Journal, Jane Magazine, Better Homes & Gardens, Southern Living, March of Dimes, The Nation, New York Review of Books, CARE, National Audubon Society, Damark International, Sportsmen’s Guide, Time-Life Books, Veterans of Foreign Wars, Ducks Unlimited, Missionary Oblates of Mary Immaculate, Society of the Little Flower, Mercy Home for Boys, St. Joseph’s Indian School, Phillips Publishing, Nightingale-Conant, and more.
From 1988 to 1989, Matera was Consumer Marketing Director for Time Magazine, Canada. Prior, he held consumer marketing management positions at Manhattan Inc., Personal Investor, Registered Representative, and Forbes Magazines.
Matera holds a BA in Political Science from Columbia University. He and his wife Anna live in Pelham, NY., and have two sons. He serves on the board of the Crossroads Cultural Center, an apostolate of the Catholic lay movement, Communion & Liberation, and is a member of Legatus, the service organization for Catholic business leaders.